Rollercoaster month of election has arrived with lot of buzz in the town where all political parties are putting their best foot forward to get maximum votes for seats and engaging candidates with the public to portray a positive image publically is at its peak. Where so many channels are available, we choose the best channel to showcase a brilliant and planned strategy for a campaign success and today a strong team, a day today plan and candidate fluency are most important for any successful campaigning. The public seeks through TV, radio, direct mail marketing, word of mouth marketing, the press and social media about the propaganda, manifesto, slogans of the party. In traditional campaigning we purchase required ad space and in turn public can off by switching off the TV or radio or averting your gaze from billboards i.e. the traditional approach of informing and converting does not work anymore now because public want more than just presence they want engagement, although it definitely has wider lead number but campaigning should be more direct and stand a better chance at conversations which social media offers free of cost. Barack Obama used social media effectively in the 2008 elections to reach out to young voters and gained presidential honour. The ballot boxes speak to the successful implementation of the campaign as in 2014 lok sabha dangal high voltage slogans like 'Ab ki baar Modi sarkar' to 'Acche din ane wale hai' ran a marathon election campaign on social media for Narendra Modi. The percentage is now tipping in favor of social media as it is totally different from traditional method, by being more interactive where you constantly garner audiences feedback and it does not just include facebook, youtube and twitter but also goes beyond to encompass thousands of blogs, vlogs, vine. Outcomes sum total the responses in present world as Social media campaign are not traditional campaign but are effective and efficient in two way communication.
